21 January 2012    

Citadel Capital, (CCAP.CA on the Egyptian Exchange), the leading private equity firm in the Middle East and Africa with US$ 9.0 billion in investments under control, announced today the appointment of industry veteran Hatem Saleh as Chief Executive Officer (CEO) of Gozour’s integrated dairy division.\n\nSaleh will lead a new initiative to integrate Gozour’s dairy portfolio companies — including the dairy farm at Dina Farms, Enjoy, the Integrated Company for Dairy Products (Dina Farms fresh milk) and El-Misriyeen — into a single unified entity that will benefit from synergies and economies of scale.\n\n“Hatem brings to Gozour a balanced mix of multinational and local experience in the fast-moving consumer goods sector. The impressive turnaround that he achieved in his previous post as Managing Director of local dairy producer Beyti is a testament to his excellent managerial and technical skills,” said Ahmed Heikal, Citadel Capital’s Chairman and Founder. “We welcome him on board and look forward to benefiting from his expertise.”\n\nGozour Holdings is Citadel Capital’s Platform Company for an integrated regional multi-category consumer foods group and includes portfolio companies Enjoy, El-Misriyeen, Dina Farms, Rashidi El-Mizan, and Mom’s Foods in Egypt as well as leading Sudanese confectioner Al-Musharraf.\n\nAn 18-year veteran of Proctor & Gamble, Farm Frites and Unilever, Saleh most recently held the post of Managing Director and General Manager at the International Company for Agro-Industrial Projects (Beyti), a leading Egyptian dairy producer. In the six years that Saleh spent at Beyti, the company’s revenues grew an average of 40% per annum to US$ 95 million.\n\nSaleh also managed Beyti’s 2009 acquisition of IDJ (a joint venture between Al-Marae and Pepsico) and successfully integrated the two companies.\n\n“Gozour has, until recently, grown through acquisition,” said Saleh. “Our goal going forward is to focus on the integration of these compelling companies into a single platform that will allow Gozour to benefit from synergies and the complementary nature of our family of brands. The period ahead is about establishing the framework that will allow us to deliver very substantial organic growth.\n\n“That process,” Saleh added, “means looking at growth drivers across the spectrum such as improving on the operational efficiencies in manufacturing, marketing and in the back office. Throughout this process, we are building a uniquely diversified family of brands that span from basic agriculture to specialty exports, from fresh milk to dairy products and confectionary.”\n\nSince raising the Opportunity-Specific Fund that controls Gozour in 2007, Citadel Capital and Gozour’s management have executed successful turnarounds at cheesemaker El-Misriyeen and dairy products manufacturer Enjoy. Gozour made its first cross-border acquisition in 2009 with Sudan’s Al-Musharraf and has launched the Middle East’s most technologically advanced jam factory at Rashidi El-Mizan in Egypt.\n\nMeanwhile, Portfolio Company Dina Farms continues to expand its dairy operation and gain new market share. Dina sales grew by more than 35% year-on-year in the first half of 2011. Dina Farms now commands a 54% market share of the market for fresh milk approximately one year after successfully launching its own brand of fresh pasteurized milk from a new state-of-the-art facility located within the farm. Additionally, Dina Farms has expanded its retail outlets from two to eight outlets.\n\n—Ends—\n\nCitadel Capital (CCAP.CA on the Egyptian Stock Exchange) is the leading private equity firm in the Middle East and Africa. Citadel Capital focuses on building regional platforms in select industries through acquisitions, turnarounds, and greenfields executed via Opportunity-Specific Funds. The firm’s 19 OSFs control Platform Companies with investments of US$ 9.0 billion in 15 countries spanning 15 industries, including mining, cement, transportation, food and energy. Since 2004, Citadel Capital has generated more than US$ 2.2 billion in cash returns to its co-investors and shareholders (on investments of US$ 650 million), more than any other private equity firm in the region. Citadel Capital is the largest private equity firm in Africa by PE assets under management (2006-2011, as ranked by Private Equity International). For more information, please visit www.citadelcapital.com.\n\nFor more information, please contact:\nMs. Ghada Hammouda\nHead of Corporate Communications\nCitadel Capital (S.A.E.)\n\nghammouda@citadelcapital.com\n\nTel: +20 2 2791-4440 • Fax: +20 22 791-4448\nMobile: +20 10 6662-0002